Root Boost. It's the creation of extra volume at the roots in an instant. It's a weightless formula designed to texturize each hair strand for a fuller look with natural hold. It's the non-aerosol, powder-puff solution for precise application to boost root volume at home or on the go.
Other Featured Ingredients
Rice Protein: Ultra-finely milled to absorb oil for weightless root volume.
Niacinamide: Calms scalp and helps support a healthy hair lifecycle.
Benefits
- Adds weightless root volume
- Puff applicator provides effortless, targeted scalp blotting
- Talc-free formula absorbs excess oil without dehydrating the scalp
- Blends into all hair colors
Hair Concerns
- Lack of hair volume
- Fine, lifeless hair
- Combination hair
- Oily scalp
Hair Type
- All hair types
Individual results may vary.
USE IT... WHEN YOU DON'T WANT A FLAT HAIR DAY AGAIN.
Lightly dab 3-5 times in the desired hair area. Use fingertips to massage and blend powder into roots. Allow powder to sit for a few minutes, then brush or comb thoroughly to evenly distribute any excess product. Style hair as desired. Apply more throughout the day as needed.
Through his unique creative POV and relentless passion, Cole has created some of the most captivating imagery ever shot on the red carpets. Through directing E! Entertainment’s The GlamBOT, the iconic slow-mo cam at the industry’s most prestigious award shows, such as the Academy Awards and the GRAMMYS. Through this content and his engaging personality, constantly in the pursuit of adventures, Cole has amassed a following of over 22 million followers across platforms. Repositioning his social reach to more traditional media, Cole can be seen as the host and judge of the first season of Hulu’s photography competition show called Exposure. He has established himself on both sides of the camera, directing talent like Anne Hathaway and Katy Perry, and commercials for beauty & sports brands. Cole’s entrepreneurial aspirations also led to him launching his coffee business, Creo Coffee.